MY PROFESSIONAL EXPERIENCE
I’ve been in the events industry for 15 years. I love events. I’ve planned hundreds of them.
I’m a self-starter driven by curiosity and collaboration; I excel at planning complex projects, designing memorable event experiences, and creatively transforming concepts into impactful outcomes.
SUMMARY
15+ years producing live, hybrid, and virtual events.
Led 60+ complex events annually with budgets up to $1M.
Certified PMP since 2020.
Produced events in 14 countries.
Fluent in AV workflows, technical logistics, onsite execution, and team collaboration.
Calm under pressure—known for flawless execution and thorough logistics planning.
Deep IQ and EQ, technical knowledge, logistics planning and execution experience.
January 2021 — January 2025
Marketing Events Manager at Decisions.com
Decisions is a private equity-backed, low-code business process automation platform. I was hired as an Account Manager to drive revenue growth from the existing customer base—but it wasn’t long before I was pulled back into events. The marketing team needed help with their biennial user conference, and I raised my hand.
As the company’s first Events Manager,, I built the department from the ground up: crafting strategy, implementing SOPs, creating repeatable playbooks, integrating event data into Salesforce, and handling everything from research and budgeting to execution and post-event reporting. Webinars, trade shows, product trainings, user conferences, VIP dinners—I owned them all. I also designed more slide decks than I can count.
Beyond events, I supported the broader marketing team wherever needed: strengthening brand positioning, writing copy, designing icons and data sheets, building landing pages in WordPress, running paid social campaigns, optimizing audiences and messaging, and editing webinar content for YouTube. I was the “glue guy”—supporting the whole team and keeping things moving.
Impact:
Led Decisions Days user conference end-to-end and drove $650K in ARR, generated use cases for new product feature, and increased brand loyalty from customers. The program also earned recognition from the COO as “the most polished event Decisions has ever had.”
Launched SUBMERSE event program to accelerate mid-funnel opportunities, delivered average of 1.5 closed/won deals per event, grew the event portfolio from 2 to 7 events yearly.
Translated complex software use cases into compelling webinars that drove top-of-funnel leads (162 MQLs/per), influencing $2.7M in ARR.
Optimized trade show strategy saving 20% on sponsorship costs, and generated $1M in ARR.
Produced weekly CEO-directed All-Hands hybrid event to accelerate organizational change management process.
noteworthy projects
Decisions days 2023
Decisions Days 2023 was a three-day user conference held May 22–24 at the Marriott Oceanfront Resort in Virginia Beach. As the third iteration of this biennial event, our goal was to elevate its prestige in line with the company’s growth and the launch of a major new product feature. The conference brought together nearly 250 attendees—including employees, customers, partners, and prospects—from across the globe.
I led the event end-to-end: from conceptualization and venue sourcing to agenda development, speaker management, promotion strategy, sponsor coordination, and on-site logistics. I collaborated with more than 75 internal and external stakeholders during the planning process, and led a 20+ person onsite team to ensure a seamless, high-impact experience.
Key challenges:
Navigating and balancing competing priorities from Sales, Marketing, Product, Executive Leadership, Partners, Sponsors, and Training teams.
Keeping cross-functional teams and external partners aligned and on schedule with deliverables.
Business impact:
Generated $650K in ARR from new license sales; offset 10% of event costs through sponsor partnerships.
Created customer use cases that showcased a newly launched product feature.
Delivered in-person training to 50 new Decisions users, accelerating product adoption.
SUBMERSE deep-dive training
SUBMERSE Deep-Dive Training is a multi-day product training series designed to accomplish three key goals:
Equip Sales with a strategic motion to move mid-funnel prospects to “Closed-Won.”
Accelerate onboarding for new customers—a critical hurdle for new license activation.
Advance product knowledge for experienced users through expert-level training.
I led the end-to-end planning and execution of these events in close collaboration with Sales, Training, and Executive teams. Responsibilities included sourcing venues, negotiating vendor contracts (A/V, catering, housing), managing registration, agenda development, pre-event communications, onsite logistics, and post-event follow-up.
These trainings were hosted quarterly and later bi-monthly in cities across the U.S. and globally, including:
U.S. Cities: Virginia Beach, Dallas, Denver, Los Angeles
International Locations: Copenhagen, Stockholm, Hyderabad, Singapore, Sydney
For international events, we partnered with local resellers to co-sponsor costs and amplify promotion—expanding market reach and strengthening channel partner relationships.
Key challenges:
Finding creative, off-the-beaten-path venues (e.g., the Museum of Contemporary Art in Sydney, Carlsberg Brewing in Copenhagen).
Crafting regional incentives to boost attendance (e.g., Coors Brewery tours, Red Rocks concerts in Denver).
Synchronizing cross-functional teams (Sales, Training, Customer Success) to align on promotion and execution.
Managing logistics and communication across multiple time zones for international activations.
Business impact:
Averaged 60–80 registrations and 30–50 in-person attendees per event.
Influenced an average of 1.5 new licenses per event, fully offsetting program costs.
Created a pipeline of professional services engagements for partner sponsors.
march 2020 — January 2021
Account Manager at Logic Systems & Project Management Professional (PMP) Certification
March 2020 marked a global turning point. Corporate events halted, tours were canceled, and everyone was just discovering Zoom. I was laid off by AP Live on March 12—just one day after the NBA suspended its season—due to uncertainty around the future of live events. By April, I’d landed at Logic Systems, a full-service live event production company based in St. Louis, where I was hired remotely as an Account Manager to help drive virtual event strategy and eventually open a Nashville-based office post-COVID.
During this transitional time, I explored virtual event platforms, pitched socially distant solutions like LED screens for drive-in gatherings, and earned my PMP certification (passing on the first attempt). In the process, I expanded my skills in technical production and formal project management, positioning myself to support clients through a rapidly changing landscape, and Chase Macri, PMP was born.
Beyond virtual event responsibilities, I created marketing assets, designed RFP templates, and contributed to Logic’s social media strategy.
Highlights:
Retained my largest account and drove $250K in revenue in Q4 2020.
Produced a virtual end-of-year education and celebration series for Gilead Sciences using SpotMe, Zoom, and OBS Studio.
Led on-site recording for Autodesk’s 2021 kickoff, ensuring a safe and effective hybrid experience under COVID-19 protocols
JANUARY 2013 — MARCH 2020
Project Manager at AP Live
AP Live is a premier partner for audio visual and event production in the corporate meetings and events space. Over eight years, I worked closely with clients across the bio-pharmaceutical, healthcare, software, entertainment, and banking industries. What began as a freelance contract role evolved into a full-time career: from project coordinator (9 months), to project manager (2 years), and ultimately to the dedicated lead for new business development (5 years). I also managed a project coordinator (9 months) and oversaw a technical director’s work (1 year).
At AP Live, I produced onsite, hybrid, and virtual events for audiences ranging from 5 to 5,000. These included advisory boards, investigator meetings, internal sales kickoffs, national field meetings, symposiums, congresses, ticketed sales events, VIP incentives, trade shows, and ancillary activations. I averaged 60 projects annually, driving over $2M in revenue and maintaining profitability across the board.
More than technical delivery, I focused on nurturing long-term client relationships. I was the only project manager who also wore the hats of account manager and business development lead—an approach grounded in emotional intelligence and client trust. I believed in building for the long term, not just optimizing for a single event.
I wasn't satisfied with “good.” I aimed to deliver great events. That is my attitude still: always be improving.
Highlights:
Spearheaded new business development, securing 50+ clients—including AP Live’s second-largest client generating $1M+ annually—through targeted acquisition strategies.
Achieved an 85% multi-event retention rate, with many clients returning for multiple events over several years.
Drove a 2,500% revenue increase over 5 years, with 92% of growth coming organically.
Consistently executed high-stakes $800K events on time and on budget.
Negotiated vendor contracts that averaged 15% in cost savings.
Led adoption of tools like Asana (project management) and Slack (internal communications) to increase efficiency and collaboration.
Sourced, onboarded, and trained contractors and vendor partners according to AP Live’s quality and performance standards.
noteworthy projects
Truist name reveal (2019)
After delivering a successful event for SoftBank in late 2018, our agency partner, Archetype, returned with a high-stakes, quick-turnaround production: BB&T and SunTrust were merging, and the newly combined entity needed a memorable way to announce its name. The reveal would take place at the Charlotte Convention Center for 1,500 in-person attendees and be broadcast live to 3,000+ employees across both companies. The concept? A 45-minute, TV-style production featuring a massive stage, dual live hosts, both banks' chief executives, a gospel choir, a closing band—and a coordinated card stunt to unveil the new name: Truist. (Yes, a card stunt like what they do for football games.)
As the A/V production partner, I led planning for every technical element of the show. We installed a 100’ stage, 75’ double-stacked rear-projected screen, custom lighting design, multi-mix audio (for talent, audience, band, and livestream), and over 600’ of 23’ high grey pipe and drape. I sourced stadium-style seating—no small feat considering freight elevators were down and items had to be hand-carried up multiple flights of stairs.
As project manager, I coordinated pre-show planning with our internal AP Live team, two technical directors, and a crew of nearly 100, including freelancers and vendors covering audio, video, lighting, backline, streaming, and scenic. All of this came together under a tight ten-week timeline, during our busiest stretch of the year—May and June saw me managing 15 events, including three of the biggest I’d produce that year.
Key challenges:
Tight planning timeline: We had less than ten weeks to plan the entire event.
Logistics issues: the main freight elevator was down so we used the passenger elevators and hand carried some items up three flights of stairs.
Short staffed: June was a very busy month for AP Live so most of our freelancers were booked.
Stretched thin: I had 15 separate events in May and June alone, including 3 of the biggest I would do all of 2019.
Business impact:
The “TV show” went off without a hitch. The talent hit their marks and nailed the script, the music sounded great in the room and on the broadcast, and the card stunt timing was perfect.
Our client, Archetype, loved working with us that they hired us again in January for another Truist event.
GILEAD SCIENCES MAAC (2019)
One of the clients I acquired and developed was Bryan Allen Events. We began working together in 2015, and I became their preferred A/V production partner for events with Gilead Sciences, Adobe, Autodesk, and Domino Data Lab. They even referred me to Archetype (see above.)
This was my fourth time leading production planning for Gilead’s Medical Affairs Annual Conference (MAAC) and this was the largest to date. The week-long event at the Hyatt Regency San Francisco included keynotes, 20+ breakout sessions and ancillary meetings, office/printer support, and a team-building experience. I was responsible for planning and executing every technical and logistical aspect of the production.
For the keynote stage, we ground-stacked LED tiles in beMatrix frames for a staggered visual design with built-in stage doors. I coordinated with IATSE Local 16 for union labor and deployed our top freelancers in high-impact, client-facing roles. Our concern wasn’t limited to the keynote, the breakouts also had to be pristine: projectors perfectly square, gaff taped lines perfectly straight and not crossing where people will walk, mics ready for novice speakers to use with zero feedback.
As the project manager, I did months of planning: site visits, weekly check-in calls, countless emails, floorplans, gear RFPs, and spreadsheets to review to coordinate with Bryan Allen, Gilead’s internal teams, our freelance producer, partner vendors, and AP Live’s internal team to arrive in San Francisco ready for a great event.
Key challenges:
Scope creep: Always an issue for internal events—had to closely manage excess production asks, IATSE-requirements after changes, and the freelance producer’s pre-show time to keep the budget as agreed.
People-management: Working in cities and properties with union labor requirements is always challenging especially on large, multi-day events with a client prone to changing things at the last minute. See above for needing to avoid excess OT charges!
New freelancers: We were growing, and so was our need of trusted freelancers. I would vet and train new freelance technicians without disrupting team dynamics—we had two on this program. One was hired again, and one wasn’t.
Business Outcomes:
Despite the increase in its scale, this was the smoothest MAAC yet due to my working familiarity with Bryan Allen and Gilead, deep pre-planning and a top-tier onsite team. Gilead loved the stage and wanted to go even bigger for what would have been Global MAAC slated for June of 2020. Unfortunately this wasn’t realized due to the COVID-19 pandemic.
JANUARY 2010 — JANUARY 2013
Audio Visual (A/V) Specialist at Self
I started in the industry as a freelance A/V technician. I worked for multiple A/V companies nationally and developed a broad technical skill set in corporate live events. This is where live events hooked me. I learned how to work with local labor teams and union houses, how to manage corporate clients and meeting planning partners, and solid project management methods which ultimately resulted in full-time offer from AP Live.
Before working in the industry, I was a touring musician. Playing guitar in a several bands and touring primarily the midwest and southeast.
